The Single Moms Support Group at St. Luke’s Methodist Church in Indianapolis has been exploring different solutions to appeal to attract more members. Many single mothers may not be aware of the group or see the immediate benefits of joining. Our goal was to collect information to promote the Single Moms Support Group while staying socially distanced so more people will be familiar with the group, be motivated to join, and continue being an active member.

 

This recommendation report analyzes collectively over 200 hours of research as well as a local survey. This was done in order to give the Single Moms Support group a productive approach to achieving their goal of increased and maintained membership. Our team’s local survey was given to single mothers and it consisted of information relating to:

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• Interest in a single mother’s support group

• Best social media platform for the group

• Things that would prevent a mother from joining a group

• What to expect out of social media for the group

• Preferred method of meeting

• Most convenient time for meeting

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Utilization or reflection on the recommendations our team provided in this report can function an efficient strategy to increase awareness, the number of members, accessibility, and maintaining membership within the group.