After researching various topics within marketing support groups, we formulated a list of recommendations. St. Luke’s Support Group can apply these various techniques  to their organization in order to retain and gain new single moms in their support group. 

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1. Increase Social Media Presence through Facebook

   • Create a unique and effective Social Media Platform.

   • Allow current members to share Facebook group in place of personal invitation.

   • Stay connected with the Single Moms community. 

   • Share personal stories to connect with prospective members.

2. Explore Different Meeting Times 

   • Host meetings on the weekends 

     • Encourage member turn out by emphasizing free childcare​

   • Offer the option to video call into in-person meetings

   • Have meeting time options for every other week vs every week

   • Offer the option for different groups to only meet over video call or to only meet in person. 

3. Market Groups Through Special Events and Planned Content

   • Host different single moms events at the church to attract potential members.

     • Different options can be; Single Mom’s Conference, Night of Worship, Game Night, and Brunch. 

   • Share upcoming topics to excite members and encourage engagement

     • Create calendars showing what you will talk about in coming weeks so members can share with prospective members. 

     • Create a sermon series to encourage member retention and interest new members. 

       • Implement different series that center around one topic to create anticipation for the next meeting. 

4. Create an Engaging Facebook Group 

   • Start a Facebook Page 

   • Create the Right Community 

   • Promote the Facebook Group 

   • Engage with your Group Members Daily 

   • Post Content That your Group Members Want 

5. Highlight Various Services When Marketing 

   • Offering Free Childcare During Meetings 

   • Promote Financial Assistance and Educational Opportunities

   • Promote Free Meals at Meetings